In occasion of the World Environment Day, that occurred last 5th June, Lg has started an employee volunteer program that includes different kind of initiatives, involving consumers too. The company has been collaborating for six years with the United Nations Environment Programme (Unep), created to raise global awareness and to encourage citizens to take positive environmental action to protect the Earth. In addition to encouraging its employees to volunteer, Lg will also encourage consumer participation in many markets with an on-line campaign. The theme of World Environment Day this year is Seven Billion Dreams. One Planet. Consume with Care. As Unep’s longtime partner, LG will screen the organization’s WED video on its outdoor Led displays in Times Square in New York City throughout the month of June as well as engaging in environmentally-focused activities with employees around the world. Lg’s staff in the United States will be engaged in cleanup activities in three communities, the Russian company’s employees will be involved, instead, in tree planting and battery recycling and staff in Brazil will start a vegetable garden at a local orphanage.