Daikin will be at Fuori Salone in Milan


daikin-emura-white-unit-detail-3[1]Daikin Airconditioning Italy, a subsidiary of Daikin Industries, will be presenting an exhibit at “Fuori Salone,” one of the world’s largest design festivals, that will be held from April 14 to 19 2015 in Milan, Italy.
Last year Daikin participate to the event for the first time. The second-year exhibit incorporates the concept of “FUHA”, two traditional Japanese onomatopoeic expressions reminiscent of the sound of human breath. “FU” recalls the sound of blowing on something to cool it, while “HA” imitates the sound of exhaling, open-mouthed, to warm something.
As with the exhibit last year, Daikin will partner with Benetton Group’s communication research center Fabrica, which is led by its creative director and consultant Sam Baron, an international designer who bases his activities primarily in Italy.
Though this exhibit, Daikin hopes to give expression to its “strong passion to air” and utilize the event as an opportunity to further promote its brand globally.