The DesignEuropa Award to Smeg BBC


Smeg received the DesignEuropa Award for its BCC Full Automatic coffee machine. Organised by the European Union Intellectual Property Office (EUIPO), the DesignEuropa awards recognise and reward great products and designers in the field of industrial design. The finalists stood out from almost 700 applicants for setting new standards in design, as well as prioritising sustainability and social impact.

«The BCC machine represents a perfect synthesis of Smeg’s vision – the company said – a product with an iconic design that conceals advanced technology. It is the dialogue between technology and design that makes the product empathetic and user-friendly, so that the user can use it at any time of day».

BBC by Smeg is an automatic coffee machine with a milk system. It features thermoblock heating system that ensures a faster preparation time for the machine and precise temperature control of the water for coffee extraction; built-in coffee grinder; foam for every drink thanks to the integrated milk system; pump pressure 19 bar for an always correct extraction of the espresso. The machines, available in White, Black and Emerald Green, can prepare 5 coffee drinks, 4 milk drinks and ha the hot water function.