Haier presents its new high-tech appliances


Haier Europe has recently presented some innovative solutions and cutting-edge services. Thanks to AI and new technologies, Haier, Hoover, and Candy products can create home environments where living ecosystems develop a platform of integrated and all-encompassing services, showing how technology can have a significant impact on the improvement of everyday life and on the environment.

«By designing “The new era of Living”, we are moving from creating products to designing experiences and scenarios: we are not only making people’s daily life easier, but also shaping the future of our society – says Yannick Fierling, CEO Haier Europe –. This is made possible by our deep understanding of customers’ needs, thanks to our ‘Zero distance to consumers’ philosophy that allows us to realize users’ needs earlier and better and to provide them with innovative products. This is our way to becoming the first consumer choice for smart home and leader in the industry in Europe».

The Company also aims to build a Home-Energy-Ecosystem able to manage energy of the entire home according to smart grid, interconnecting domestic appliances, HVAC and Solar and Photovoltaic systems, and let Haier’s hOn app orchestrate all devices. Haier Europe is targeting an energy-home-scenario by bringing a complete solution able to provide tangible benefits for consumers in monitoring and reducing energy consumptions and related costs. In this context, the company has recently launched Haier Nahui New Energy, the business unit dedicated to green energy.