The new Haier European headquarters


Haier Europe, part of Haier Smart Home, has inaugurated its new European headquarters inside the Energy Park in Vimercate, Italy, in the Green Building Campus. The ribbon-cutting ceremony of the new headquarters was attended by the Senior Leadership Team of Haier Europe, the Consul General of China in Milan, Mr Liu Kan, Vimercate Mayor Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi from Assolombarda. The Italian Minister of Enterprises and Made in Italy Adolfo Urso sent a video message to congratulate.

Within the more than 2,600 total square meters across three floors, Haier Europe’s more than 500 employees from different nationalities will be able to easily meet and interact in a connected, high-tech environment, in line with the company’s vision of fostering a culture based on entrepreneurship, ecosystem and creativity. The Brugherio site will continue to be a strategic hub for Haier Europe and home to the washing machines factory, the Milan Experience Design Center for Europe, the spare parts and technical service center serving all markets, and 100% of research and development activities and labs focused on connectivity and Internet of Things for all product lines. The site will benefit from a complete relaunch in terms of layout, facilities, and energy efficiency.

«It is with great enthusiasm – said Yannick Fierling, CEO at Haier Europe – that we inaugurate our new European headquarters, conceived to create a smart and dynamic working environment, built by removing all barriers and boundaries to facilitate collaboration between teams and encourage creativity and sharing of ideas in a modern and open working environment. The new workplace perfectly mirrors Haier’s culture based on entrepreneurship, zero distance and IoT and we needed a Home that could best reflect our ambition and philosophy».