Experienced brand strategist Shannon Blakely is rejoining Whirlpool Corporation as vice president of North America brand marketing. She will be responsible for all aspects of marketing, from strategy to execution, for the company’s brands across the North America region. Blakely will also oversee WoW Studios, Whirlpool Corporation’s in-house creative and advertising agency, as well as the company’s consumer insights team.
As the company explains, in this role the manager will help define the consumer experience, foster the creation of immersive content within the consumer journey, integrate digital platforms and accelerate data-driven marketing. This is Blakely’s second tenure at Whirlpool Corporation, where she held roles of increasing responsibility throughout the brand organization until her departure in 2019.
«We are excited for Shannon to return to Whirlpool Corporation in this important leadership role – commented Alessandro Perucchetti, executive vice president and president, U.S. operations –. Shannon has a deep knowledge of our brands and values and will be integral in leading our North America business to continued growth, innovation and success.»