Groupe SEB acquired Pacojet


Groupe SEB anounced the acquisition of Pacojet, a Swiss family-owned company specialized in the development and marketing of culinary appliances. The operation enriches the professional activity of the French Group with a complementary offer of brand and products in this segment.

«We are delighted with the acquisition of Pacojet – commented Thierry de La Tour d’Artaise, Chairman of Groupe SEB – which will enable Groupe SEB to continue to accelerate in the professional segment, a strategic market that is growing rapidly and profitably. Pacojet’s products complement our existing professional offer and enjoy an unrivalled reputation. They contribute to creating a true ecosystem for our customers. We look forward to welcoming the Pacojet team and pursue our ambition in the professional sector together.»

In 2022, Groupe SEB’s professional business sales amounted to 725 million euro, up to 15.6% including 9.2% organic growth. The professional business accounted for 10% of Groupe SEB’s total sales. The professional coffee activity accounts for 90% of segment sales, whether with automatic and traditional espresso machines or professional filter coffee preparation. Beyond professional coffee, the Group also offers professional crepe makers, waffle maker and planchas (via its subsidiary Krampouz acquired in 2019) and more recently professional juice extraction machines via its subsidiary Zummo acquired in 2022.