The new strategy of Franke Home Solutions

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The vision of Franke Home Solutions, a division of the Franke Group, is to be present with at least one Franke product in every household. To achieve this, the division aims to grow faster than the market, with a strategy whose drivers and main success factors are an agile, efficient and strong organization combined with an attractive and innovative portfolio in the mid- to high-end segment, and global competitiveness. As part of this strategy, Franke has decided to strengthen its presence in Peschiera del Garda (IT), transforming Franke S.p.A. into the center of excellence and central production site for stainless steel sinks in the EMEA region. In the future, a new generation of premium products for the kitchen will be produced in the plant.

To make this possible, Franke will invest around 80 million euros in technology, automation, digitalization and sustainability at this long-established site. At the same time, it will promote employee training and development to meet the high demands of a European competence center. These investments will enable efficient production that ensures long-term competitiveness and strengthens Franke’s market leadership in stainless steel sinks in Europe, Africa and the Middle East.

«Our ambition is to offer the best kitchen products of the future at the best price – says Barbara Borra, President/CEO of Franke Home Solutions –. We are laying the foundations to produce them even better and more efficiently and to further expand our competitive position. The bundling of competencies goes hand in hand with a streamlining of the portfolio with the aim of delivering global product leadership».