Strong growth for Miele

The Executive Board of the Miele Group reports 12.2% growth in turnover for 2022. From left to right: Dr. Markus Miele (Executive Director and Co-Proprietor), Dr. Stefan Breit (Technology), Dr. Axel Kniehl (Marketing & Sales), Rebecca Steinhage (Human Resources & Corporate Affairs), Dr. Reinhard Zinkann (Executive Director and Co-Proprietor) and Olaf Bartsch (Finance & Administration). (Photo: Miele)

With 12.2% sales growth, Miele Group achieved higher sales in its 2022 business year and sold more units than ever before – despite fragile supply chains and a decline in markets overall. With 23,322 employees, the company reports the largest workforce in its history (as per December 31, 2022). In addition substantial improvements were achieved in the field of climate protection, for instance through the increased use of solar power, ‘green’ steel and cooperations centred on electromobility as well as improvements in the energy efficiency of appliances.

An above-par contribution to this accomplishment came primarily from eastern European and Asian markets, including China, but long-standing markets such as Australia, Great Britain, the Netherlands and the USA gave a good hand, too. In Germany, Miele achieved sales of 1.47 billion euro, representing an increase of 5.6%. The contribution to turnover coming from outside Germany was 72%.

As in previous years, Miele produced, sold and shipped more products than ever before in its almost 125-year history. This is all the more significant as the framework conditions in the market for domestic appliances took a clear turn for the worse recently. The historic Covid-induced peak in demand enjoyed by the entire branch over a period of almost 2 years was followed by a slump in demand during the 2022 business year. This was exacerbated by a general drop in consumer demand since the start of the war in Ukraine, as a consequence of which Miele terminated shipments of appliances to Russia as early as March (with the exception of medical technology).

«In this challenging environment with markets in decline, Miele was able to improve its position, in part significantly – the company said -. This is due to the excellent reputation of the Miele brand, a consistent focus on the quality, durability and enthusiastic performance of its products and the commitment of its employees worldwide».