Hibiscus, the KitchenAid color of the year 2023


KitchenAid announced the brand color of the year 2023: Hibiscus. For 2023 color of the year KitchenAid was inspired by nature and flower, choosing the shade of a very vivid flower, the Hibiscus. According to the brand the intention of this choice is to be attractive and appealing.

«Hibiscus – explained Brittni Pertijs, Lead Color, Material & Finish Designer for the KitchenAid brand – is all about bright energy. We wanted to choose something that reminded us to embrace new styles and empower us to explore new things in and out of the kitchen. Hibiscus can be styled in so many ways. We love pairing Hibiscus with a neutral kitchen, to add a pop of color. Or, we love a maximalist pink and green combination. Don’t be afraid to pair Hibiscus with various textures as well.»

KitchenAid has championed the power of color to fuel creativity since introducing the first Stand Mixer colors in 1955. Today the brand’s Color of the Year taps global trends, capturing the current moment and inspiring makers around the world.