Gaggenau opens a new concept flagship store in Paris


Gaggenau, the luxury brand for professional-grade home appliances, announces the launch of a new flagship in Paris, which joins a host of openings across Europe, Asia, North America and Australia boasting a brand-new design aesthetic. Situated in the heart of the Saint-Germain district, the new Gaggenau Paris flagship features contemporary design, inspired by the local architectural context. As a sensory experience hub, the Paris location will host private culinary tastings and features a wine bar for events. In addition, a dedicated space will showcase the artisans and producers behind the brand’s culinary, viniculture and design initiative ‘Respected By Gaggenau’. Another multi-purpose space, called “The Difference”, will allow visitors to fully immerse themselves in the essence of the brand.

Gaggenau opened the first of its new concept flagships in Brussels and Amsterdam in 2022, followed by the Shanghai flagship, and now plans to expand further, with additional locations in the United States and Canada through 2023. These flagships feature a brand-new design concept created in collaboration with long-time architect partners 1zu33. The new concept showcases experiential kitchen and living space scenarios that present Gaggenau appliances in an evocative way. Utilising a variety of materials, looks, and finishes, which are representative of real-world, sophisticated living environments.

«We have seen growth in all our key markets – said Peter Goetz, Managing Director of Gaggenau – so this is the perfect time for the brand to invest and offer a unique experience that will allow us to deepen our ties with our customers. Whether that be architects, interior decorators, individuals, or design enthusiasts, the new locations will offer an inspiring aesthetic experience, which highlights Gaggenau’s quest for culinary excellence in an exclusive sensory space.» Next in the schedule, Gaggenau will unveil its imposing Miami flagship. This new space will reflect the city’s Art Deco surroundings and include a wine and coffee bar alongside an art space. Further openings in the United States and Canada are scheduled for summer 2023 with Vancouver and Toronto, followed by Washington DC and Houston later in the year and Sydney in 2024.