Samsung follows an environmental strategy consisting of comprehensive global efforts to tackle climate change. Within Brazil that strategy resulted in the Re+ program, a recycling, awareness and educational program spearheaded by Luiz Xavier, Head of Customer Satisfaction of Samsung Brazil and his team.
This global recycling program first arrived in Brazil in 2017 and offered consumers a free, eco-conscious and practical way to recycle or dispose of their electronic products and home appliances. This isn’t just for Samsung devices. Re+ accepts items from any brand, including batteries, cell phones, notebooks, refrigerators, washing machines and other broken, used or unused products.
Samsung set up about 350 collection bins for small items of all brands in Samsung Electronics Stores and Samsung Experience Stores in Brazil. For larger electronic products, such as televisions, refrigerators and washing machines, consumers could schedule pick-ups at their homes. «More than promoting recycling and the correct disposal of electronics and reducing the impacts of technology on the environment – said Xavier – our mission with Re+ is to increase consumer awareness of the importance of a complete and responsible cycle of relationship with products».