Samsung presents the new Bespoke Infinite Line Refrigerator


Samsung Electronics announced the global launch of the Bespoke Infinite Line Refrigerator in select markets around the world. Having originally launched in Europe, the Bespoke Infinite Line Refrigerator will expand to countries including Mexico, Thailand and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar models and features a timelessly contemporary modular design that blends into any interior. The models of the range are characterized by simple lines, high-quality natural materials and maximize convenience and streamline food storage.

«Each expansion of the Bespoke lineup introduces the joys of customizing experience to more users – said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics -. Combining high-quality materials with modular designs, the Bespoke Infinite Line Refrigerator reimagines Bespoke customization in a premium fridge, creating the ultimate blend of style and performance.»