Crate & Barrel and GE present the new GE Profile™ Smart Mixer


Crate & Barrel unveils the new GE Profile™ Smart Mixer with Auto Sense. It is a powerful new stand mixer uses cutting-edge technology to give customers the confidence to mix, whip, cream, and emulsify. The new GE Profile™ Mixer is packed with smart technology and connected features.

The Built-in Smart Scale precisely weighs ingredients in the mixing bowl so bakers can ensure exact measurements without the need for additional equipment. Auto Sense Technology actively monitors changes in texture and viscosity through motor torque feedback to optimize mixing performance.

Additionally, the GE Profile™ Smart Mixer is voice controlled, allowing bakers total control and the ability to leave their hands free. Included with the GE Profile™ Smart Mixer, the SmartHQ app with more than a dozen guided recipes that offer step-by-step instructions connected to the mixer to take users through the entire process seamlessly. The mixer will continue to enhance its offerings with new features and recipes pushed as over-the-air updates via GE Profile Connect+.

«We are so proud of the GE Profile™ Smart Mixer – said Andre Zdanow, Executive Director of Small Appliances for GE Appliances -. We strive to make our consumers’ lives easier through technology, and we believe that this product disrupts the category by responding to the pain points of baking enthusiasts with connected features that bring confidence for any level of experience . Crate & Barrel is the ideal partner for us to launch this exciting new product, just in time for holiday baking season.»