Lg strategy in the words of the CEO William Cho

Lg Electronics CEO William Cho

Lg Electronics CEO William Cho recently hosted his fourth ‘CEO F.U.N. Talk’ from Seoul, South Korea, speaking in depth with employees about the present and future direction of the company’s brand. Held under the theme of “Becoming an Iconic Brand Loved By Customers”, the live online event was attended by around 7,000 employees. F.U.N. – first, unique and new – is the company’s core concept for delivering better customer experiences and was introduced at the end of 2021 by CEO Cho.

«We must recognize that ‘people’ and the ‘brand’ are the most important assets we have for the future of the company – said Cho -. With consumers’ needs becoming diverse, Lg needs to revamp the presence of its brand so that the brand will excite and inspire customers around the world». Cho then touched on the continuing importance of LG’s brand direction of Life’s Good and how the company is helping to make customers’ lives better through its innovative smart solutions. He also reiterated LG’s brand mission of Innovation for a Better Life, and three core values of ‘Uncompromising Quality’, ‘Human-centric Innovation’ and ‘Warmth to Power a Smile’.

When asked about how to expand fandom for the LG brand, the CEO answered, «We can build a fandom by communicating with passionate communities who recognize the value of our products through micro-segmentation strategies, while expanding offline experience spaces as well as continuing activities to strengthen the brand experience by utilizing media that can be shared easily, such as music.»