Hisense will invest over 40 million euros in a new factory for the production of refrigerators in Valjevo. In the new factory, refrigerators of the Hisense, Gorenje and Asko brands will be produced, mainly for export to demanding European markets. The company plans to finish the works and open the factory in February next year. Gorenje has been operating in Valjevo for 16 years and provides more than 1,600 jobs to the residents of Valjevo and the Kolubara district.
The launch of the new factory will mean the employment of an additional 1,000 workers in the next three years. The plant is being built next to the existing Gorenje factory, where there will be a modern production hall of 30,000 m2 with warehouses and a new restaurant for employees. The planned production in the new factory will amount to 750.000 side-by-side refrigerators per year, and the total production in all three Gorenje plants in Valjevo will amount to 1.7 million appliances per year by 2025.
Hisense is constantly investing in strengthening its European production and R&D base. In addition to the investment in the new factory in Valjevo, important investments were made in the establishment of the Hisense Europe Electronics factory in Velenje (2021), where the company produce Hisense televisions for European markets.
As the European part of the Hisense Group, Hisense Europe includes production facilities in Serbia, Slovenia and the Czech Republic, development centers in Sweden, the Netherlands, the Czech Republic and Slovenia, and 27 sales companies across Europe.