Electrolux presented the new ‘Appliance-as-a-Service’ program, an initiative for landlords already signed by SKB. The program aims to contribute to the circular economy by integrating a circular approach into home appliance products and solutions. An appliance breaking down and needing repair or replacement can cause hassle and difficulties for a landlord, and may mean that a tenant is unable to cook, clean their clothes or dishes, whilst the landlord sources a repair or replacement. And right now, 68% of Swedish landlords also throw out products unnecessarily, adding to environmental impact.
With this new subscription-based business model, SKB (Stockholms Kooperativa Bostadsförening) pays a monthly fee for which Electrolux installs, cares for and repairs the products, prolonging the appliance life length and reducing the carbon footprint per building. When an appliance replacement is needed, Electrolux will also oversee refurbishment as well as product recycling. The program is available to all developers and landlords; private, municipal, cooperative and also new building projects, student homes, holiday parks among others.
«Our new Appliance-as-a-Service program is an innovative and sustainable business model that contributes to a more circular economy. It means landlords and tenants can reduce their environmental impact, while we also make everyday life easier for them. We look forward to developing this service across other markets» – said Stefan Borgquist, Senior Category Manager Product as a Service in BA Europe, Electrolux.