Arçelik, owner of Grundig and Bako brands, has been awarded with the TCG Awards for sustainability, as innovative company in the EMEA area. The TCG Awards are assigned in the technical consumer good (TCG) industry. Winners are selected by a Jury made up of top managers from leading EMEA technology resellers and a representative of the global research company GfK.
The awards do not aim to allow the winning brands to be able to say that they are the “best of the best”, but they want to be a source of inspiration and continuous improvement for the entire sector. The aim of the award is to search for brands from various sectors to be awarded as brand of the year, the most impactful specialist in the category, the most relevant technological innovation, the brand that also works with sustainability in mind.
Beko and Grundig are two of the international brands of household appliances of Arçelik, a multinational of Turkish origin that owns 12 brands including Blomberg and which in turn is part of the Koç Group.