Haier brings the “Home Switch Home” experience to the Milan Design Week 2022


Haier Europe will partecipate to the Milan Design Week 2022 with Home Switch Home, an immersive experiential installation in the Milan Tortona Design Week. “Home Switch Home” will narrate smart home designed by Haier Europe for its three international brands: Candy, Hoover and Haier; the result of a continuous attention to technological innovation, artificial intelligence, and design. Technology, connectivity, and design merge to create innovative solutions designed around values and targets of each specific brand.

The exhibition area of over 1000 sq.m. is divided into three different macro-areas, dedicated to Candy, Hoover, and Haier. Every exhibition is a real pathway that starts from an immersive and emotional experience through the different characters and values of each brand; it follows on with a touch&feel area that provides an actual interaction with the products, the connected solutions and home scenarios; and it ends with a product showcase of the latest innovations, with a special focus on built-in products.

The three pathways share the hOn app, the Group’s digital platform, which not only allows an integrated, intuitive and dynamic management of connected appliances, but also the best streamlined exploitation of their potential. By adding exclusive functions and services to products, home management enhances and gets easier, while meeting users’ daily needs.

«Milan Design Week is for us one of the most important time of the year to tell the general public and the insiders about our diversified approach for Candy, Hoover, and Haier, the continuous research into innovation and the bond we have with the design world” – stated Gianpiero Morbello Haier Europe’s Head of Brands & IOT. – With Home Switch Home we talk about a change in people, in their habits and homes, as well as the resulting constant evolution of our three brands and solutions.