Gaggenau, the luxury brand for professional-grade home appliances, will showcase as part of Fuorisalone for the first time during Milan Design Week 2022. For the event, the company will take over the glass pavilion at Villa Necchi Campiglio and invite international architects, designers and kitchen professionals to experience its interactive ‘A Statement of Form’ installation from Tuesday 7th until Saturday 11th June. According to Gaggenau, visitors will be encouraged to network, build connections and share ideas whilst enjoying the comapany’s hospitality and a series of ground-breaking public and private talks, Q&As and social events throughout the week.
A Statement of Form is a bold departure from the brand’s previous EuroCucina offerings. It spans 360 sq feet, creating a structure that brings together the key elements of Gaggenau’s promise and purpose. Visitors will move through the installation on a guided tour and experience different sections that focus on Gaggenau’s key specialist areas, including cooking precision from raw ingredients to cuisine, balance and tension, heritage and craftsmanship through to progressive advancement, the importance of materiality, the relationship between cooling and heat, objet d’art within technical perfection, and the home as the entertaining space of the future.
«We are excited – said Peter Goetz, managing director of Gaggenau – to showcase our brand in the centre of Milan for the very first time, and look forward to welcoming architects, designers and kitchen professionals that we haven’t met in-person since the pandemic. ‘A Statement of Form’ juxtaposes competing elements that are required to make something exceptional. It brings together: tradition and avant-garde, grand masters crafting culinary art, and a conscientious maintenance of craftsmanship, through progressiveness and heritage. This space in Milan is a true expression of the uniqueness of Gaggenau».