Haier: sales grew of 15,8% in 2021

Yannick Fierling, ceo of Haier Europe

For 2021 fiscal year, Haier Group recorded a double-digit growth of 15.8% year-on-year, with sales revenue of Rmb 227.5 billion. Profitability increased to Rmb 13.1 billion, a 47.1% year-on-year growth. Business in overseas markets achieved high revenue and profitability: revenues reached Rmb 113.7 billion, a 13% increase in turnover over 2020.

Haier Europe, which is headquartered in Italy, achieved sales revenue of Rmb 19.74 billion in 2021, an increase of 20% year-on-year. According to the Group, the robust revenue and profit margin growth were attributable to meeting the needs of diverse user groups with the optimization of its multiple-brand portfolio – Candy, Hoover and Haier. Haier Europe improved user experience with innovative products, where the proportion of high-end sales in Europe increased by 5 percentage points.

«Despite all the headwinds, we remained committed to our strategy – said Yannick Fierling, CEO of Haier Europe – I’m proud of how we managed to achieve outstanding growth and positive results, delivering our vision to be the first consumer choice for smart home solutions. This encourages all of us at Haier Europe to strengthen even more our mission to drive the future of IoT ecosystems and connected scenarios.»