Alex Proba for Samsung 837 showroom


Samsung ElectronicsBespoke line of home appliances offers products that reflect the evolving lifestyle of consumers worldwide, marrying Samsung’s advanced technologies with customizable aesthetics. This year, Samsung has added limited-edition panel art in collaboration with the artist Alex Proba to its collection of exclusive Bespoke designs. The panels are on display at Samsung 837 in New York and the flagship Samsung Electronics store in Seoul, and limited editions are available for purchase in the U.S.

Proba is the founder of Brooklyn and Portland-based design studio StudioPROBA. Proba’s partnership with Samsung began when she was invited to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s Meatpacking district, Samsung 837 is a showroom where visitors can enjoy interactive experiences including virtual reality exhibitions, music performances and design installations such as the Bespoke My Home stages where Proba’s projects were first displayed.

«Our Bespoke collaborations serve as a gateway for exploring aspirational design, transforming standard home appliances into art – said MH Bu, Head of Design Team, Digital Appliances, Samsung Electronics -. It’s always exciting partnering with artists to see what their creativity will bring to the Bespoke line and how it can reimagine home designs around the world.»