LG NOVA proposed its Mission Launch event

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LG NOVA, the North American Innovation Center of LG Electronics – recently wrapped up its Mission Launch event series, a special experience that brought startups and entrepreneurs together with industry experts, mentors, influencers and more to create collaborative conversations on what’s needed to build and innovate for the future.

With more than 1,700 registrants representing startups and entrepreneurs, LG NOVA Mission Launch discussed the topics of connected health, mobility, smart home, metaverse and societal impact spaces. As an extension of the LG NOVA Mission for the Future Challenge program to nurture innovations that impact the future and bring them into LG, the event focused on the power of collaboration between startups, corporations, and the industry as a whole. The goal: create an environment of support to enable startups working to change the way we work, live and play, to take their ideas further – and faster – into the adoption process and ultimately, success.

For those not located in Northern California, the LG NOVA team followed up the in-person event with a week-long virtual event focused on the topics of Connected Health, Energizing Mobility, Smart Lifestyles, the Metaverse and Innovation for Impact. Each day was dedicated to one topic including live networking and interactive conversation with industry thought leaders. Topics of interest for entrepreneurs were also covered throughout the week, offering advice such as how to create elevator pitches, how to source funding and meet investor criteria, and marketing tactics for early-stage start-ups.