Samsung Electronics presented its first-ever Bespoke French Door refrigerator at CES 2022. The version is available in a choice of 3-door, 4-door and Family Hub™ models. According to the company, the new line represents the very best of Samsung, pairing customizable designs with unique technologies that together inspire entirely new ways of living. With the Bespoke refrigerator as a centerpiece, consumers will be able to customize their décor to complement their personal style, with kitchen packages that include dishwashers, ranges and over-the-range microwaves in white, navy or green. The Bespoke line also includes the Bespoke Jet™ vacuum cleaner and the Bespoke Washer and Dryer.
«The Bespoke concept was not just designed for the kitchen – said Kanghyup Lee, executive vice president and head of sales and marketing of the Digital Appliances Business at Samsung Electronics -. We believe that consumers should have the freedom to customize their entire home to match their lifestyle needs. This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics – using Samsung’s meaningful innovations and technology.»
With 12 colors and two finishes – glass and steel – to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Gray, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel. Available in a range of sizes, configurations and colors, Samsung’s Bespoke French Door refrigerator brings Bespoke customization and a sleek flat-front design to the U.S. consumers’ most preferred refrigerator type.
Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex™, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition ensures that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations — in both full and counter-depth models — and includes options featuring the upgraded Family Hub™ for 2022.