Haier started the production in its new plant in Romania


The Haier first cooling factory in the European Union, Haier Tech Romania, started its production. The facility manufactures high-level refrigerators, both built-in and freestanding, for the 3 brands of Haier Europe: Candy, Hoover and Haier. Haier Tech is located in the Allianso Industrial Park at Aricestii Rahtivani, near Ploiești, about 70 km away from Bucharest. The factory produces refrigerators with focus on connectivity, preservation and reduced energy consumption.

With an investment exceeding more than 70 million euros, the plant features latest IoT, Industry 4.0 innovations and covers an area of 63,000 sqm. It will employ more than 800 employees who are supported by robots and cutting-edge machinery and will have a production capacity of over 1 million refrigerators per year to serve both domestic and international markets, thus representing the biggest cooling export hub for Haier in Europe.

«I’m extremely excited and proud to announce that, despite all the challenges and headwinds, our teams managed to deliver on time and achieve this milestone for Haier in Europe – says Yannick Fierling, chief executive office of Haier Europe -. This first cooling production facility in the EU will allow us to shorten our logistics and time to market, in line with our zero distance with consumers core value and vision to be the first consumer choice for smart home solutions