«Maytag believes dependability starts with ensuring that all Americans have access to their most basic needs, and having access to healthy and nourishing food is one of the most important needs of children – says Kelly Roche, brand manager for Maytag -. We’re delighted to help provide children with this access by placing our Feel Good Fridges at the Boys & Girls Clubs, proudly expanding on our nearly 20-year relationship with the organization.»
The Maytag® Feel Good Fridge program in collaboration with Boys & Girls Clubs of America, will place Maytag® refrigerators in select Boys & Girls Clubs in underserved communities across the country. The purpose-driven initiative is launching with ten fridges with a goal to be in 30 Clubs by early 2022, to help create thriving communities that children and their families can consistently depend on.
In addition to providing the refrigerators, Maytag is providing Boys & Girls Clubs of America with a small grant to help fill the Feel Good Fridges with healthy food. The Clubs will also leverage their local relationships to keep the fridges full of healthy options for kids and their families. It’s estimated that each Maytag® Feel Good Fridge will help provide healthy food to an estimated 130 Club kids each day. Club kids and teens will customize the fridge with Maytag decals, which suggest healthy food choices and healthy eating tips to support Boys and Girls Clubs’ existing Healthy Habits curriculum.
