The second year of partnership of Hisense with Paris Saint-Germain has started and the company underlines its intention of strengthening the union with the Parisian club. «We are excited to kick off year two of our partnership with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world – commented Candy Pang, GM of Hisense’s International Marketing Department at the beginning of the football season -. With the success of year one, we’ll build on our shared values with the club and continue to use the partnership to create the best possible at home viewing experience for Paris Saint-Germain and its followers. With fans back at the Parc des Princes, combined with the club’s raft of top new player signings, it’s set to be an even more exciting season ahead.»
Heading into year two of the partnership, Hisense will provide a wide range of innovative products to the club, as well as setting up a product corner at the Parc des Princes for fans to interact with products. The brand will continue to use the partnership to promote its innovative technology, whilst providing fans with the best at home viewing experiences.
«The first year of the partnership – the company explained – has helped drive enormous sales and brand awareness of the Hisense brand. Hisense’s first campaign with the club earlier this year, ‘Details makes the difference’, which saw players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe, and garnering huge engagements across social and digital channels».
