Four new flagship stores for Gaggenau


Great satisfaction for Gaggenau, the German luxury brand for professional-grade home appliances, which announced the launch of four new ‘bricks and mortar’ flagship stores and showrooms after a positive year of sales in 2021, closed by the brand with a more than a 10% uplift in sales. Gaggenau will open two flagship stores in Shanghai and Paris. Openings are the openings are scheduled respectively in autumn 2021 and January 2022. They will be the first to feature a brand-new design and concept, created in collaboration with German architecture firm 1zu33. Other showrooms to boast the new concept design are located in Amsterdam launching in September and Brussels at the end of the year.

Each of the new openings will present sophisticated locations and local contexts in their design and architecture. Furthermore, experiential kitchen and living space scenarios will present Gaggenau appliances in a brand new way. Different materials, looks and finishes, which are representative of real-world, sophisticated living environments are supplied through collaborations with likeminded, highly respected brands, including interior wood fittings from Schotten & Hansen, modern furniture from Walter Knoll and lighting installations from Occhio.

The new flagship stores and showrooms will also include immersive private dining spaces, wine bars, and a section dedicated to the brand’s Respected by Gaggenau initiative, celebrating independent artisans and producers in the realms of culinary excellence, viniculture innovation and design. A centrepiece attraction will be ’The Difference’ – a holistic experience, which allows visitors to discover the ethos of Gaggenau.

«It is a record year for Gaggenau – said Peter Goetz, managing director of Gaggenau -. We are seeing growth in all our key markets and now is the time to invest in the brand and create a unique consumer experience that allows us to have a deeper connection with our audience. For architects and interior designers to homeowners and design enthusiasts, the new flagship stores and showrooms will provide an aesthetically inspiring experience, which showcases Gaggenau’s pursuit of culinary excellence. An exclusive sensory space of expertise that complements the consumers’ luxury lifestyle