Steve Carron has been named Beko Home Appliances as general manager of builder sales. Carron will lead Beko’s builder channel as part of the brand’s U.S. expansion and will also be responsible and lead the Blomberg brand expansion within the builder channel. Carron will report to the vice president of sales, Peter Blackwell.
«We are thrilled – said Peter Blackwell, vice president of Sales at Beko Home Appliances – to have Steve join during an exciting time for Beko as the brand continues to make a name for itself among dealers, designers and especially builders. With Steve’s expertise, industry relationships, and achievements in strategically growing market share within the builder community, I have no doubt about his contributions to the Beko family.»
Carron brings to Veko its 30 years of experience in the industry. According to the company, he will bring his leadership strengths to support both brands’ growth externally and internally. With a tenured career in the appliance industry, he spent 26-years with Whirlpool in various sales executive roles managing numerous teams that saw improvements to business processes and operational improvement.
«I am excited to start the next chapter of my career with Arçelik‘s family of brands in Beko and Blomberg – said Carron. I look forward to directly leveraging my sales and distribution expertise in a way that is effective and realizes the big picture for Beko. Working closely with Peter, I know we will continue to see Beko’s high-quality products on builders’ short lists and in more homes across the U.S.»