The new Electrolux communication campaign “Shape Living for the Better”


During the 60th Salone del Mobile in Milan, Electrolux, presented its new communication campaign. After the purpose-driven TV commercials dedicated to the world of washing and cooking with a focus on the sustainability and intuitiveness of technologies, which aired last spring, Electrolux chose an out-of-home ambient advertising campaign.

Developed by the Tend Milano agency, the creativity is inspired by the claim of the brand “Shape Living for the Better“. According to the comapny, the main mission of Electrolux is in fact to direct the public towards more sustainable habits, encouraging them to be aware of their daily behavior: adopting, for example, a responsible diet, making their clothes last longer and improving the quality of domestic environments thanks to help of intuitive and advanced technologies, attentive to consumption and easy to use.

«We wanted to carry out this important campaign on the occasion of the most anticipated and representative event for the city of Milan with a double objective – commented Matteo Frattino, Marketing & Brand Director of Electrolux Appliances Italia -: not only to strengthen the positioning of the brand by reaching a target as broad as possible, but above all that of promoting a message of change, which also passes through sustainable mobility, fully in line with our values.»