On the occasion of the Milan Design Week 2021, Smeg and Italia Independent renew their bond, sharing their historical production know-how, guided by the same vocation for the pursuit of quality and for the dissemination of Italian style throughout the world.
The collaboration between the two companies has been established since 2012, resulting in the creation of the iconic FAB28 refrigerator in the Denim version and the SMEG500 refrigerator in collaboration with Fiat, presented in 2013. From 4 to 10 September 2021 the SMEG refrigerator covered in Denim will be exhibited in memory of the first collaboration between the brands, together with the timeless SMEG500 refrigerator, at the Italia Independent Boutique located in the center of Brera in via Fiori Chiari, 24 in Milan.
The Flagship store – developed on a total area of 90 square meters – was designed with of idea of welcoming customers. An innovative environment, characterized by furnishings, lights, layouts that evoke the spaces in which Lapo lives and works. The absolute protagonists are the new Italia Independent, Laps Collection, CR7 Eyewear and Hublot Eyewear collections, which stand out in dedicated spaces so as to give each brand the right visibility.
