Electrolux has signed an agreement to acquire La Compagnie du SAV (CSAV), French independent service provider (ISP) specialized in repairing domestic appliances. The acquisition is fully in line with the Electrolux Group strategy to offer outstanding experiences to consumers, ensuring they get the most out of their appliances during the complete lifecycle of the product.
This operation underlines the strong commitment of the company to drive circularity and the repairability of appliances. The transition towards a circular economy is a key project of the French government and a fundamental part of the European Green Deal. The European Green Deal is a set of policy initiatives by the European Commission with the overarching aim of making Europe climate neutral by 2050.
«With this acquisition – said Chris Braam, senior vice president sales & services Electrolux in Europe – we further strengthen our service network in France allowing us to meet the growing market demand in the after-sales service area in the best possible way. I’m confident that this in turn will elevate consumer satisfaction and brand loyalty to a new level»
CSAV became part of the Electrolux Group from July 8th, 2021 but will continue to fully operate as an independent entity, offering multi-brand services. In a fragmented market, CSAV covers the entire country, offering to consumers comprehensive, integrated, and innovative support and repair services. With almost two million appliances repaired and serviced since 2012, the provider draws on extensive experience in the field of domestic appliances. The company is headquartered in Lisses, south of Paris, and employs around 200 people. Net sales in 2020 amounted to around 25 million euro.
«Our ambition as a global leader in sustainability – explained Pierre Perron, CEO of Electrolux France – is to maximize the life of our appliances while offering consumers dedicated, high-quality and fast-responding services whenever they need it. This acquisition is an important step in our service strategy and our commitment to drive the circularity of our products. La Compagnie du SAV is a well-established company in the market, and we are very happy to welcome our new colleagues to the Electrolux family».