Refrigerators and smart appliances will grow in Saudi Arabia

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Reportlinker.com forecasts a growing trend of the home appliances market in Saudi Arabia. It emerges from the compant’s report “Saudi Arabia Home Appliances Market – Growth, Trends, and Forecasts (2020 – 2025)“. According to the data one of the main driver of the positive trend of the sector is the rapid urbanization. Moreover, there is an evident whish of replacing old appliances with smarter, innovative, and smaller ones. The process is allowed by the parallel rapid rise in disposable incomes leading mid to high-income consumers favoring premium, sophisticated, and higher-priced models, hence pushing the value sales of the home appliances in the country.

«Saudi Arabia smart home market – Reportlinker experts say – has seen substantial year on year growth in the number of smart homes and is expected to further grow in the upcoming years. In the smart appliance’s ecosystem, smart home, and smart kitchen appliances play a vital role. The smart home appliances are enabled with self-learning skills which help in automatically adjusting the system according to the homeowner’s schedules. With an improvement in network infrastructure, broadband and internet penetration has increased, and consumers are increasingly opting for wireless and technologically advanced products to ensure more security for their families».

A leading role among the home appliances best-sellers is that of refrigerator. «The market – the report explains – is driven by factors such as a growing number of households, an increasing number of expatriates in the country, surging disposal income, and declining prices. Cities such as Makkah, Riyadh, Jeddah, and Madinah have led to the demand for refrigerators in Saudi Arabia. In Saudi Arabia, the market for double door refrigerators has captured the majority of the share and would lead through the forecast period. In the coming years, the demand for energy-efficient refrigerator is exhibited to increase owing to rising electricity consumption».

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