According to the Indian website “livemint.com”, BSH will launch around 20 new dishwasher models in India under the Bosch and Siemens brands. The launch will involve both the offline and online channel and responds to the growing demand of this appliances due to the longer time people have to stay at home for Covid pandemic.
«All the models – the company explains – come in 14 and 15-place settings for larger Indian families and have been built with German-engineered technology, perfected for the Indian kitchens to give consumers a hassle-free and hygienic cleaning experience every time»
The company also launched a marketing campaign to promote the advantages of dishwashers among consumers. «We are excited about the potential for dishwashers in India – said Neeraj Bahl, managing director and chief executive officer – and believe in the coming times it can be on a ‘top appliances to buy’ list. We believe these new features will add more convenience in consumer’s day to day chores at home and will help make the category more relevant and help achieve better penetration of the category».