GE Appliances (GEA), a Haier company, has unveiled its new corporate website: geappliancesco.com. Characterized by a modern and mobile-friendly design, the new website has been created to transmit the spirit of the company’s legacy and its evolution. «Our number one goal is to be and be recognized as the leading appliance manufacturer in the U.S., and the debut of our new, innovative corporate website is another important step that will help us get there, – said Kevin Nolan, President and CEO of GE Appliances. – Through the new site, we’ve captured the personality of our company and brought it to life. We’re able to build stronger connections and grow closer with our owners and customers, and we can provide a better understanding of not only who we are as an organization, but also the breadth of our global operations and its transformational impact in communities near and far.» Some of the innovative features of the new website include: modern brand elements that elevate the GEA design; motion and interactive design capabilities that engage user experience and highlight the complete house of brands; inventor profiles from a diverse range of backgrounds; search optimization tools that strengthen company and brand recognition.