Samsung brings its new 4-Door Flex refrigerators to global market


Three new models of 4-Door Flex refrigerator by Samsung arrive to global markets. The company announced the launch of the latest range including the Stainless Steel, Bespoke, and Family Hub™ refrigerators. Initially unveiled at CES 2021 in January, the 4-Door Flex launch will first kick off in North America in March with the Bespoke model, followed by expansions into select markets in Latin America, Europe, Asia, the Middle East and North African regions within the first half of this year. Customization is the key element with the 4-Door Flex, offering flexible options for both its exterior and interior. It features a brand-new Beverage Center™, which gives quick access to the water dispenser and an automatically-filling water pitcher. It is also equipped with the Dual Auto Ice Maker, which consists of two separate ice makers that make regular Cubed Ice and smaller Ice Bites simultaneously to suit various preferences for cold beverages. The Bespoke version of the 4-Door Flex also offers color and texture customization with interchangeable door panels that come with a wide range of colors and finishes. Moreover, interior customization is possible with all 4-Door Flex models thanks to its flexible shelving and drawer configuration which helps keep different foods fresh by creating optimal conditions. «Rethinking and optimizing spaces to promote conducive living environments – explains Hyesoon Yang, Vice President and Head of Customer Experience Team, Digital Appliances, Samsung Electronics – has become one of our priorities to cater to shifting needs as the world adapts to new norms. Samsung’s new lineup of 4-Door Flex refrigerators delivers specialized solutions that can be tailored to individual lifestyles as consumers spend more time at home.»