Joseph McGuire, President and CEO of AHAM, the Association of Home Appliance Manufacturers, wrote a letter to the US President addressed the global semiconductor shortage. The letter seeks an immediate increase in global production of semiconductors to ensure home appliances continue to be available to meet the increased usage demand that has been exacerbated by the pandemic. In addition, the Association is asking for semiconductors to be fairly allocated across sectors. «During the Covid-19 pandemic – McGuire writes in the letter – our industry’s supply chains have been fraught with difficulties; however, our industry has been working nonstop through these challenges to ensure that people have the products and services they need to take care of themselves and their families. There is an urgent problem with the global supply of semiconductors critical for use in home appliances. As your administration weighs options for increasing short-term supplies of semiconductors, we strongly urge that any solution avoid reallocating semiconductors from the home appliance industry. American families are using their home appliances substantially more during the pandemic. Now more than ever, families are depending on home appliances to ensure homes are safe, sanitary, to prepare and preserve food, and to ensure access to clean and safe water. We need an immediate increase in global production of semiconductors to ensure home appliances continue to be available to meet the increased usage demands exacerbated by the pandemic».