Minimizing the environmental footprint of BSH locations and of consumers’ households, taking social responsibility and being a fair and inspiring employer is of strategic importance for BSH, that started two new, distinct collaborations with these impactful organizations. The first is the United Nations World Food Programme (WFP): BSH will collaborate with WFP’s Innovation Accelerator and provide its expertise in cooking appliances, food storing, food processing and healthy eating to innovative projects that the Accelerator sources, supports and scales to help reach zero hunger. The WFP Innovation Accelerator focuses on the most impactful innovations brought to life through an iterative sprint format, which has reached 3.5 million people in 2020 alone via 90 innovations in the last five years. This collaboration will support innovations in two emergency contexts, specifically the H2Grow initiative’s expansion to North Eastern Nigeria and early-stage Sprints in South Sudan.
«This collaboration is in line with our company’s purpose: to improve the quality of life – says BSH CEO Carla Kriwet. – Sufficient nutrition is a basic human right and one of the central components of a dignified life. BSH is eager to contribute our expertise and resources to have a sustainable effect on people’s lives.»
Moreover, BSH is equally pleased to support JobLinge, a joint initiative of stakeholders from business, government and civil society. This initiative is enabling young people with initial career difficulties to find an apprenticeship or job: intensive six-month programs help them examine their own strengths and suitable occupations, and finally gain practical experience in partner companies – for example at BSH. The initiative has already helped more than 10,000 young people – although all participants have one or more factors that make placement difficult. , the placement rate in the primary labor market is 75 percent; 85 percent of the participants still have their jobs six months after the training. «Giving people prospects for the future is one of society’s most important tasks – explains Carla Kriwet. – We at BSH are happy to support this truly sustainable initiative, which is even more important during the COVID pandemic.»