Digital showroom in Kenya for LG Electronics


LG Electronics opened its new digital showroom in western Kenya’s Kisumu City. In this innovative e-shop customers can interact and conveniently purchase home electronics and appliances in a safe space. The digital showroom is the first-of-its-kind for LG in Africa and integrates LG’s on-line brand shop with a physical browsing environment to enable on-line purchases through screens installed in the e-Showroom for delivery within 24 hours. The futuristic LG e-Showroom in Kisumu showcases many of the company’s latest innovative products such as market-leading Oled TVs, InstaView™ Door-in-Door® refrigerators, LG TWIN Wash™ washing machines and DUALCOOL air conditioners. Visitors get access to LG products so that they can learn more about them and make a purchase without having to visit an actual retail store.
Trained LG personnel are on hand to provide expert guidance on each product’s features in an environment where strict Covid-19 safety protocols are strictly observed. Following the successful launch of the e-Showroom in Kisumu, a second location was opened in the heart of Kenya in Nanyuki at the end of 2020. The LG e-Showrooms come at a time when Kenyans are embracing the benefits of online shopping, with over 73 percent saying e-shopping is a better value for money since the start of the pandemic. «We are conscious of our customers’ evolving needs – said Kim Sa Nyoung, managing director of LG Electronics East Africa – and are constantly reviewing our services to come up with new and creative ways of meeting these growing expectations. One of these ways was to create the LG e-Showroom and give customers an alternative way of purchasing our products while ensuring their safety at the same time.»