Nestlé and Jacobs Douwe Egberts UK (JDE UK, part of the JDE Peet’s Group), joined forces to create Podback: an innovative recycling programme for coffee pods. Podback, a not-for-profit organisation, is the UK’s first cross-industry collaboration of its kind within the coffee sector, providing several easy ways for UK consumers to recycle their coffee pods. Launching in early 2021 the scheme will initially cover brands including Nespresso, Nescafé Dolce Gusto and Tassimo, the ambition is to expand the programme to include all coffee brands that use plastic or aluminium pods in the UK.
To inspire this initiative was a research revealing confusion amongst consumers, with more than a third (35%) of coffee pod drinkers unaware that pods can be recycled, and nine in 10 (90%) stating that they’d like to be able to recycle their coffee pods through their usual household recycling. 
«As co- founders of the scheme, as well as pioneers of the minimal-waste portioned coffee system – said Guillaume Chesneau, Managing Director, Nespresso UK and Ireland, Board Director of Podback -, we are excited to build on our strong existing recycling services already in place. Our ambition is to create a powerful end-to-end recycling solution, available to all, and Podback demonstrates our commitment towards achieving this important goal. We are working closely with manufacturers, retailers and local authorities and calling upon them to join us and ensure the scheme has maximum impact.»
