This year the Coffee Festival was held in a global and virtual way, with a single event that simultaneously involved 12 cities around the world with 12 hours of non-stop live streaming. A virtual platform designed not to give up even this year the pleasure of sharing ideas and passion for the world of coffee and to safely connect all coffee lovers in the world. Lavazza was the official sponsor of the sustainability channel, where it held two speeches. During the first speech Veronica Rossi, Sustainability Reporting and Lavazza Foundation Manager, highlighted the value of sustainability present in all company areas; an in-depth study followed on the iTierra! Colombia project, part of a series of sustainability initiatives promoted by the Lavazza Foundation in 17 countries around the world. At the end of the second speech, the coffee expert David Cutler, Lavazza Brand Ambassador leading the UK Training Center, presented one of the products of the premium range La Reserva de iTierra !, the Colombia blend, coming from sustainable crops linked to this project.