The world of the trade fairs is going to start again organizing its events. The brave edition of IFA 2020 prooved to be a success and brings a positive sign for the future of this sector, even in very parricular situations such that of this year. The latest IFA obtained the hoped success, as demonstrarted by more than 60 per cent of exhibition space already booked for IFA 2021.
The 2020 Special Edition has ended, sending the message that “tech is back” and that both the consumer electronics and home appliances industry and tech media have a hunger for real-life experiences. The next appontment, hoping a full-scale event, will be from 3 to 7 September 2021. After this positive experience, other fairs have been scheduled under restricted conditions, such as electronica 2020 (from November 10 to 13), organized by Messe München, a decision considered an important signal for the industry, as underlined by Zvei, the German Association of electronic and electrotechnic industries.
«After difficult months – comments Christoph Stoppok, Director of the Components, Mobility and Systems Division in ZVEI – Messe München is sending out a positive signal not only to companies, but also to all other trade fairs, which can now start planning again».
The decision comes at the right time. A recent ZVEI survey among member companies identified first cautious signs of recovery in Germany and within the eurozone. In addition, demand from China is also picking up again.
«The economic downturn triggered by the Covid 19 pandemic seems to have bottomed out,” explains Stoppok. – Trade fairs taking place on-site from autumn onwards can help to secure this development and provide important impulses.” It is crucial to offer a platform to the industry that provides direct and international exchange of information while maintaining conclusive protection and hygiene measures. The past few months have shown that digital formats are a good addition, but they cannot completely replace on-site trade fairs».
