IFA 2020: BSH presents its new concept of “personalized” appliances


BSH is among the main protagonists of IFA 2020 Special Edition. The company is presenting its new solutions, characterized by smart functions and interactive services.
Smart, intelligent but also more and more personalized. These are the common features of the home appliances by BSH, that has developed advanced technologies to meet all the consumers requests.
«Despite many people’s current worries about their own financial situation, home appliances are among the investments on which no money is spared. – Volker Klodwig, Executive Vice President Sales of BSH said -. We can also see that the VAT reduction in Germany has led to a demonstrable revival of consumption.»
BSH started its digital platform Home Connect for this purpose in 2014, a reliable ecosystem and one of the biggest multi-brand digital platforms for home appliances worldwide, with more than three million connected appliances and 42 partners and counting. Home Connect is currently available in 40 countries and 25 languages, and offers significantly greater convenience than simply the remote control of appliances. By using this interactive assistant, many kitchen tasks can be defined to meet users’ own preferences, thus enriching their personal lives.
But consumers can also take advantage from BSH’s SystemMaster: a new microprocessor that turns BSH brand appliances into digital services platforms. Among other things, it helps BSH’s own customer service center to diagnose and fix equipment faults via remote maintenance. In addition, self-learning algorithms allow the development of new services that are more accurately tailored to consumers’ needs. SystemMaster represents solutions with which BSH can continue its journey from a manufacturer of analogue home appliances to a sector leader for digital services and personalized kitchen experiences.
During IFA 2020, the Group presented a new series of dishwashers. This entirely newly-developed series is a multi-brand platform for a range of different models – from basic to premium. All the dishwashers are fitted with SystemMaster, are Internet-capable, and thus can learn to adapt to consumers’ individual routines and receive regular system updates over-the-air. The appliances are extremely energy-saving due to zeolite drying, and offer many intelligent solutions such as a completely new interior layout with a third load deck for small kitchen utensils that enlarges the load compartment by up to 25%, or an innovative “glass zone” in which even high-value glasses can be safely put into the dishwasher.
In addition, Bosch and Siemens will present many more product highlights for this year’s IFA season. Siemens focuses on cookery-related innovations, with its presentation of the new “glassdraftAir” table-top cooling fan together with two new cooking hobs: “activeLight” with an interactive light matrix and “inductionAir Plus”. With the Series 6 washer-dryer, Bosch offers the opportunity to wash and dry up to six kg of laundry without interruption – and to do it using steam assistance, so clothes are wearable directly from the machine. The XXL fridge-freezer combination offers more space. The innovative “VitaFresh” freshness system ensures that the temperature in specific zones is held constant a 0° Celsius, so fresh foods such as fish or salad have significantly longer shelf lives, and does it all with an A+++ energy efficiency rating.