Groupe SEB Bulgaria received an important recognition by the IAB Digital Mixx Awards 2020. During the ceremony of the fifth edition held in Sofia last June, the company, together with its local agency guts&brainsDDB, received 2 prizes for the Rowenta Smart Force robot vacuum cleaners’ launch campaign. The prizes were awarded in the presence of over 150 guests and the video from the ceremony had more than 1500 views in 24 hours on the IAB Facebook page. IAB Bulgaria is the largest association of media, agencies and technology companies responsible for digital business in Bulgaria and each year, they award the TOP digital campaigns. The Rowenta Robotoholics were the stars of the awarding ceremony with the two prizes: the Gold position for the Best Video Campaign and the Bronze position for the Best Brand Awareness Campaign entitled “Robotoholics: The unsung heroes at home”, the campaign was praised for its creative and simple approach and its well-built strategy.