In 2020, BrandSpark International has chosen to study the Air Fryer category for the first time and T-fal was voted the most trusted brand in Canada in this segment, reinforcing Groupe Seb position in the market. Each year, BrandSpark International surveys thousands of Canadian Shoppers in over 100 consumer categories to discover what brands they trust the most.
But this is not the only recognition that T-fal obtained in Canada. The New T-fal Odor Less Deep Fryer, in fact, has won the 2020 Product of the Year Award in the Small Appliances Category. The model features an innovative characoal filtration system that reduces up to 74% of frying odours.
Product of the Year is the world’s largest consumer-voted award for product innovation. In Canada, the Product of the Year seal is backed by the votes of thousands of Canadian consumers. By winning this award, T-fal has also won the recognition of how a leading brand can keep reinventing itself to bring innovation to market that matters the most to our Canadian consumers.
