Seven Red Dot Design Awards for Electrolux


Electrolux wins seven Red Dot Design Awards, assigned by expert juries in the areas of product design, communication design and design concepts. The winning products will be presented at the Red Dot Design Museum in Essen, Germany and online at

Electrolux Pure A9

Among the winning products, there is the Electrolux Matt Black Range, a collection that reflects the palette of materials for kitchen designers is growing broader, moving away from the uniform and the glossy. The Matt Black Range is understated and subtle; it blends in and complements its surroundings, rather than competing with them.
But Electrolux also conquers awards for a purifier and vacuum cleaners, that the company succeeded in transforming in special objects, such as Pure A9, a product that feels more like a piece of furniture than a medical device, and Pure Q9, designed to take the effort out of cleaning and features interior-inspired materials. Aluminum works excellently as the product’s back bone, and leather with its softness and durability is perfect for touch points as handles.

Electrolux Matt Black Range

Another awards was given to the Pure D8.2 Electrolux vacuum cleaner, which surfaces are smooth and matte, the bumper sides have a textile texture, and the display goes tone in tone with the rest of the cleaner.
The other Red Dot Design Awards went to Under-Counter Wine Cooler, Frigidaire Professional Flex4 and Vintec V200.
«These awards are the latest recognition that Electrolux delivers design excellence – says Pernilla Johansson, Chief Design Officer at Electrolux. – Red Dot has long been a way to acknowledge leaders within design, with around 40 international experts judging entries based on everything from degree of innovation to emotional connection. I’m proud of these products for standing out, I’m proud of the teams behind them, and I’m proud that Electrolux is recognized as a global design leader».