This week KitchenAid is participating at the German Fair Ambiente 2020. The event, located in Frankfurt, gathers the world’s leading consumer goods companies and brands, reaching 134,000 attendees from 167 countries.
According to Nicole Thiery, KitchenAid Market Lead for Germany and Austria, this trade fair is the big annual kickoff for her sales team.
For this edition the brand protagonist is the Stand Mixer, but there are some other new, innovative products on display.
«The K400 blender is new – said Thiery. – It’s more modern and fits well with our range of products, and comes in a lot of nice colors that complement the Stand Mixer, kettle, toaster or any other KitchenAid small appliances that the consumer already has in their kitchen. This design tackles the toughest ingredients and is really smooth, resulting in perfect taste.» 
This is the first year the new blenders are available in the German and Austrian markets.
Another new product at the show is an espresso machine. «It’s a semi-automatic espresso machine paired together with a burr grinder – said Thiery. – This product allows our customers to make an authentic espresso at home.»
What makes this machine stand out is a first to market dual sensor system that takes temperature readings at the point of initial water intake as well as when the water is output. This helps to assure the perfect temps for great espresso.
«We are excited to show the trade partners our food processors, blenders, espresso machine, and for sure the Stand Mixers in all colors; but also to use this opportunity to have conversations about strategy, about trends, about the market, and to show them our appreciation for being our customers – said Thiery – I’m really proud of the portfolio that we are showing this year.»
