The Styler, the premium wardrobe management appliance created by LG Electronics, entered the British market with a special presentation event.
The company organized a demonstration in London to show and explain the functions of this new generation of products.
This kind of appliance can clean, dry and disinfect clothes, such as sterilizing handbags and even children’s toys. Using powerful steam, items of various types and materials from suits, hats, and leather were cleaned, disinfected, deodorized, pressed and dried in a matter of minutes.
Moreover, thanks to the LG’s patented TrueSteam™ technology, the Styler eliminates over 99.9 percent of germs and bacteria found in clothing and toys. The one-of-a-kind appliance can effectively prolong the life of not only clothes but a whole variety of household items.
The Styler continues LG’s tradition of discovering and fulfilling the needs of consumers through technology. As Shelby Deering from Good Housekeeping put it, the Styler is “one of those products that’ll make you wonder how you ever lived without it.” 
Writing for Ideal Home, Tamara Kelly noted that, although the premium product doesn’t come cheap, it is hard to “put a price on perfectly pressed clothes with minimal effort,” concluding that “It’s time to step away from the ironing board folks.”
The private event allowed LG to communicate the benefits of the Styler to an educated audience that clearly saw the role such a product could play in the home. The product will be available in the U.K. starting this month.
