Lavazza remains Official Coffee of the Australian Open


Lavazza confirms its presence at the Australian Open as an Official Coffee with a team of exceptional Brand Ambassadors. The renewal of the partnership with the Melbourne tournament, which has been in force for 5 years, reaffirms the Group’s link with tennis which has led it to be the only brand in the world in the Food & Beverage sector since 2015, partner of all the four tournaments of the Grande Slam and to become, last November, sponsor of the Next Gen Atp Finals in Milan.
Lavazza’s return to the Australian Open fields follows the brand’s internationalization strategy and consolidates the company’s presence in one of its key markets, bringing an authentic Italian coffee experience to one of the most important sporting events in the world.
«Continuing the collaboration with the Australian Open has a strategic value for Lavazza in a dynamic market like the Australian one with a significant coffee culture and which has always appreciated the quality of Made in Italy. – says Marco Lavazza, Group Vice President. – Lavazza goes down to the fields of Melbourne once again and confirms its presence at the 4 Grand Slam tournaments again this year, giving life again to the largest bar in the world with over 1 million cups of coffee served per year. Sports sponsorship represents a fundamental platform through which to convey the brand’s values to a very large audience, with coffee experiences customized according to consumption habits and local traditions.»
Lavazza has teamed up with great international tennis since 2011 with its first appearance on the Wimbledon court. The company is present in the most prestigious tennis tournaments in the world with the aim of spreading and making people appreciate the true culture of Italian coffee in a unique and original way, and to approach even young fans recently chose to sponsor the ATP Next Gen Finals 2019.