Solutions for any needs will be presented by Whirlpool at IBS


Consumer new-home preferences range from high-end properties to small, urban dwellings, and builders are challenged to find just the right style and size of appliances for the kitchen and laundry. Whirlpool Corporation will showcase appliances that are strategically crafted for specific customer segments at the annual NAHB International Builders’ Show (IBS), January 21-23 in Las Vegas.
The company offers building industry professionals a diverse brand portfolio that matches their customers’ preferences and lifestyles. From Maytag® and Whirlpool® to KitchenAid® and JennAir®, each brand has spent decades developing a personality that complements the character and style of different home types.
«We’ve spent more than a century perfecting our craft, and it’s this deep expertise that makes Whirlpool Corporation a reliable choice for builders – said Kelly Safis, General Manager, Builder Sales at Whirlpool Corporation. – With our five brands and industry leading insights, we help builders meet their customers’ needs and tastes, now and in the future.»
The Whirlpool Corporation booth will highlight products that reflect the latest industry and design trends, and will provide options for industry professionals that match their specific builds.
Premium, high-end home builders seeking to upgrade the kitchen appliance experience can explore offerings from KitchenAid brand, including the new KitchenAid® Smart Oven+ with Powered Attachments.
Builders targeting first-time home buyers, instead, can review options from Whirlpool®, the company’s flagship brand. Whirlpool brand products help families thrive and are ideal for entry-level to mid-range projects. Appliances, such as the Whirlpool® Smart All-In-One Washer & Dryer, are designed to make tasks within the home more seamless.
Multifamily builders or those specializing in small or tiny homes can get an up-close look at the Whirlpool® Small Spaces Suite, which includes all the appliances you would expect in a full-service kitchen: refrigerator, freezer, cooktop, dishwasher, microwave and wall oven. With full-size features and exceptional performance in a smaller package, the small spaces appliance suite from Whirlpool brand will help transform the way small spaces are designed, built, and renovated.
The Whirlpool Corporation booth will be in the Central Hall at booth #C7548, and attendees are encouraged to stop by for product unveilings, events and insights.